MF Marketing Agency | Content Marketing For Local Business Growth
Marketing for real estate investors - Acropolis Real Estate case study
Driving $11M in Revenue & 30+ MQLs Monthly For a San Diego-Based Real Estate Investor
We built a marketing system for real estate investors that helped overasksd.com scale to new heights. Before partnering with MF Marketing Acquisitions Pro Suite, overasksd.com was a cash home buyer rapidly expanding force in the real estate investment sector They faced hurdles in scaling their operations and lead generation. Their marketing efforts were fragmented, leading to inconsistent lead flow and a laborious manual process for nurturing and converting prospects.
Key pain points included:
Unpredictable Lead Generation: A reliance on sporadic, untargeted marketing yielded fluctuating lead volumes, making growth planning difficult.
Inefficient Lead Management: Leads were often lost or delayed due to a lack of a centralized system and automated follow-up. This led to missed opportunities and a poor prospect experience.
Suboptimal Conversion Rates: Manual processes and a lack of systematic nurturing meant that many promising leads weren’t converting into deals.
High Sales Staff Turnover: The inefficiencies in lead handling and deal disposition led to frustration among sales teams, impacting morale and retention.
Untapped Market Potential: Despite a strong business model, they struggled to effectively reach and engage their target audience of motivated sellers and potential investors.
This scenario presented a clear need for a comprehensive, integrated real estate investor marketing strategy and robust operational systems to drive sustainable growth.
Our Solution: A Holistic Real Estate Investor Focused Marketing Solution
Our team implemented a multi-faceted strategy designed to address every aspect of the client’s challenges, from top-of-funnel lead generation to streamlined deal dispositions and enhanced team performance. Our approach focused on integrating cutting-edge REI marketing tactics with powerful automation and CRM solutions.
Here’s a breakdown of the key components we deployed:
Strategic TV Advertising Campaigns: We developed and executed targeted TV ad campaigns to build broad brand awareness and generate high-volume inbound inquiries. These ads were crafted to resonate with distressed property owners, establishing the client as a trusted solution.
Performance-Driven Search Advertising: Complementing TV, we launched highly optimized Google Search Ads campaigns. These ads targeted specific, high-intent keywords such as “sell my house fast,” “cash home buyers,” and “we buy houses [city],” capturing leads actively searching for solutions. This ensured a steady stream of qualified real estate leads.
Comprehensive CRM Pipeline Development: We designed and implemented a robust, customized CRM (Customer Relationship Management) system. This served as the central hub for all lead data, allowing for meticulous tracking, segmentation, and nurturing of prospects from initial contact to closed deal. This was critical for real estate lead conversion.
Advanced Marketing & Sales Automation: To eliminate manual bottlenecks and ensure timely follow-up, we built an extensive automation system. This included automated email sequences, SMS alerts, and task assignments based on lead behavior and pipeline stage, maximizing engagement and efficiency.
Streamlined Dispositions System: We developed a dedicated system to manage the disposition of properties, ensuring a smooth and efficient process from acquisition to sale. This system helped in quicker deal closures and better tracking of inventory.
Our Results: Quantifiable Success in REI Marketing
Our integrated strategy yielded exceptional, measurable results, demonstrating the power of a cohesive real estate investor marketing and operational approach for overasksd.com:
30+ Monthly Marketing Qualified Leads (MQLs): Through a combination of TV and search advertising, we consistently delivered over 30 high-quality, pre-vetted leads to the client’s sales team each month. These leads were genuinely interested and ready for engagement.
$11 Million in Generated Revenue: The combined power of effective lead generation, sophisticated nurturing, and efficient disposition directly contributed to the client generating a remarkable $11,000,000 in new revenue. This is a testament to the ROI of our comprehensive strategy.
Significant Increase in Conversion Rates: By implementing a structured CRM pipeline and automated follow-up sequences, we drastically improved the client’s lead-to-deal conversion rates, turning more MQLs into closed transactions.
Enhanced Sales Staff Retention: A more organized, efficient, and higher-converting sales environment led to increased job satisfaction and reduced turnover among the sales team. Staff were more productive and motivated, seeing clear results from their efforts.
How We Achieved It: Precision, Integration, & Expertise
Our success stemmed from a deep understanding of the real estate investing landscape and a commitment to data-driven decision-making.
TV Ads: We used demographic and psychographic targeting to reach specific homeowner segments receptive to a quick, hassle-free sale. Creative messaging focused on problem-solving and trust. Expert media buying helped us maximize the return on our ad spend.
Search Ads: Our exhaustive keyword research ensured we bid on terms with high commercial intent. Ad copy was tailored to match searcher queries, and landing pages were optimized for conversion, providing immediate calls to action.
Direct Mail Campaigns: We designed and executed highly targeted direct mail campaigns to reach specific homeowner lists, including absentee owners, properties with high equity, and those in pre-foreclosure. Mailers were crafted with compelling headlines and clear calls to action to drive inbound inquiries and motivated seller leads.
CRM & Automation: The CRM was customized to reflect the client’s unique sales cycle, with triggers and workflows designed to automate lead scoring, follow-up reminders, and personalized communication, creating a seamless journey for each prospect. We increased response rates ten-fold which led to previously lost conversions.
Dispositions System: This system provided clear visibility into available properties, automated alerts for marketing opportunities, and facilitated efficient communication between the client and their buyer network.
Your Partner in Real Estate Investment Growth
y combining strategic digital marketing for real estate investors (including TV and search ads) with robust operational systems (CRM, automation, dispositions), we empower our clients to achieve unprecedented revenue growth, streamline their processes, and build highly effective, motivated teams.
If you’re a real estate investor looking to generate more qualified leads, increase conversions, and scale your business with a proven real estate marketing strategy, we invite you to connect with us.
