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Video Marketing

Video Marketing Content For Your Business

In 2022 82% of internet traffic will be through online video content. Creating engaging video marketing content is essential to achieving your marketing goals. Video content can help drive web traffic (SEO), improve lead generation and conversion, increase your social media reach, and so much more. 

Video marketing content helps businesses stand out in a crowded market, by showcasing their brand’s personality and values. According to HubSpot, 85% of businesses use video marketing as a strategy, and this trend is only expected to grow in the future.

Regardless of your industry, budget, or marketing goals, there is always a way to make video content work for you and your business. 

Video Marketing Statistics That Matter

By 2022, online videos will make up more than 82% of all consumer internet traffic – Cisco

YouTube is the second most visited website after Google, and the second most popular social media platform after Facebook – Hootsuite

85% of internet users in the US watch online videos every month – eMarketer

54% of consumers want to see more video content from a brand or business they support – HubSpot

81% of businesses use video as a marketing tool, up from 63% in 2017 – HubSpot

72% of customers would rather learn about a product or service through video – HubSpot

Social media videos generate 1200% more shares than text and image content combined – G2 Crowd

Adding a video to a landing page can increase conversions by 80% – Unbounce

88% of video marketers reported that video gives them a positive ROI – Wyzowl

The Benefits of Engaging Video Content


Video marketing is here to say. With the emergence of YouTube, Instagram, and TikTok (to name a few), video has become the primary way customers consume media and make purchasing decisions. The benefits of video include (but are not limited to):

  • Increased engagement
  • Better SEO
  • Brand awareness
  • Increased Conversions

Increasing Engagement Through Video Marketing

Video content has a higher engagement rate than other forms of content. According to Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand’s video.

Improving SEO with Video Content

Video content can help businesses improve their search engine rankings. According to Moovly, videos are 53 times more likely to rank on the first page of Google search results. Advances in AI and transcription means video will only further integrate into SEO best practices going forward.

Video for Social Media Brand Awareness

Increase brand awareness, by showcasing their brand personality and values. According to Animoto, 93% of businesses report getting a new customer because of a video on social media.

Better Lead Conversion Driving More Revenue

You can use video to engage and convert your ideal customer. Video is a great way to bring your services to life in an engaging, clear, and authentic way. Video also establishes better credibility to your business. Video is to your business like what is a suit is to you when attending an interview.

Different Types of Video Marketing

As we mentioned, there are many ways to make video content work for you and your business. 

Short form video: Short video content that is best suited for driving engagement on social media channels like Instagram and TikTok.

Long form video: Long video content is great to educate potential customers, establish credibility, and driving conversion that leads to revenue. For example: interviews, vlogs, webinars, and more.

Evergreen video: Video marketing that help explain or pitch your product and services. For example a video explainer, or a company intro piece.


Other examples of video marketing content

Video marketing content is any type of video that promotes a product, service, or idea to a target audience. It can be in the form of advertising, explainer videos, product demos, tutorials, webinars, customer testimonials, or any other type of video content that can drive engagement and conversions.

Find The Right Digital Marketing Agency Partner


There is a video marketing strategy for any business and any budget. Make sure you are partnering with a digital marketing agency that is creative and adaptable in harnessing video content that is valuable to your business.

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