Facebook Ad Package
$2000/mo
discount available for 3+ month commitment
- Ad Design (graphics & video)
- Optimized Ad Copy
- Campaign Targeting
- Email and Text Automation
- ROI & Analytics
google ppc package
$1000/mo
Plus 10% of monthly ad spend
- Ad Design (graphics & video)
- Optimized Ad Copy
- Keyword Research
- Bid Strategy
- ROI & Analytics
facebook + google
$3500/mo
flat monthly rate
- Pixel Installations
- Retargeting Ads
- Landing Page Optimization
- ROI & Analytics
- Cancel Anytime
Digital Advertising For Your Business
Digital advertising is the process of promoting your products or services through online platforms such as search engines, social media, and websites. With digital ads, you can target specific audiences based on demographics, interests, and behaviors, making it a highly effective way to reach your desired customers.
Why Google PPC, Bing, and Facebook Ads Work
In 2021, digital ads spend is expected to reach $389 billion worldwide. (Statista)
54% of consumers want to see more video content from brands they support. (HubSpot)
Google Ads has an average ROI of $2 for every $1 spent. (Google)
72% of consumers who did a local search visited a store within five miles. (HubSpot)
49% of consumers have made a purchase after seeing a mobile ad. (Smart Insights)
Facebook ads have an average click-through rate (CTR) of 0.9%. (WordStream)
72% of marketers believe that content marketing is more effective than advertising in a magazine. (Content Marketing Institute)
Despite all of this, digital ads remains undersaturated in many industries, especially among small businesses.
When are digital ads better than SEO
In an ideal world, your company would adopt a hybrid marketing strategy. SEO and digital advertising complement each other nicely. When done correctly, they are an extremely effective way to connect your product and services with your primary customer.
However, if you can only focus on one, then digital ads may be the best option if you work in an industry that is highly transactional and with high customer churn.
The business benefits of digital advertising in 2023
Increased Reach: With digital ads, you can reach a wider audience than traditional advertising methods. For example, Facebook has over 2.7 billion active users, and Google processes over 3.5 billion searches per day.
Cost-Effective: Digital advertising is often more affordable than traditional advertising methods such as TV or print ads. Additionally, you can set a budget for your campaigns, ensuring you don’t overspend.
Targeted Advertising: With digital ads, you can target specific audiences based on their demographics, interests, and behaviors. This means you can reach people who are more likely to be interested in your products or services, resulting in higher conversions and a better return on investment (ROI).
Real-Time Performance Tracking: Digital ad platforms provide real-time data and analytics, allowing you to track the performance of your campaigns and make adjustments as needed. This ensures that you’re always optimizing your campaigns for maximum ROI.
Digital Advertising vs Traditional Advertising
There are many differences between advertising digitally on Google and Facebook, and via traditional channels like television, cable, and radio. Here are the most notable to consider.
1. Targeting: Digital ads allows for more in-depth targeting based on demographics, interests, and behavior.
2. Costs: Television and Radio advertising charge per impression (also known as CPM). Digital ads charge per conversion. That means with TV you pay for people to see your product, with digital advertising, you pay for people to buy your product.
Other ways to think about digital advertising for your business
Yes, the biggest (and even second biggest) reason for you to advertise digitally is to drive leads and revenue. With that said, there are other ways digital ads can pay dividends to your business depending on your budget. Digital advertising is also a great way to nurture leads in your marketing funnel and drive further brand awareness for cheap.
Find The Right Digital Marketing Agency Partner
Digital advertising services are an effective way to increase your reach, target specific audiences, and track the performance of your campaigns in real-time. With the right digital ad strategy, and digital agency partner, you can achieve a higher ROI and reach your business goals more efficiently.
