Marketing Strategy Overview
Generate inbound leads with a limited budget
Lead Inclusively is an enterprise training start up that specializes in Diversity and Inclusion training. They needed to generate inbound B2B leads with a limited budget.
Marketing solution
We decided to target corporate leaders (higher management) via organic engagement on social media. In this instance there was no better option than LinkedIn.
LinkedIn marketing strategy
We launched a comprehensive LinkedIn content strategy designed to engage Lead Inclusively’s target audience. The goal was to drive new followers to the company CEO’s profile to gain growing sustainable engagement.
Over time, many of these followers evolved into strong B2B leads who became crucial to company growth in its early stages.
We started a LinkedIn newsletter series that has now grown to over 80,000 subscribers. We were able to draw from these longer articles to design engaging short form content to maintain consistency.
Secondary Marketing conversion channels
We were able to harness this increased social media engagement to drive traffic to webinars and other promotions that were key to deal conversion.
Marketing Results
The success of our LinkedIn efforts exceeded our wildest expectations. Our success in creating a powerful brand with consistent organic visibility helped Lead Inclusively grow while keeping budget down.
Contact a Trusted San Diego Marketing Agency
Harnessing social media to drive leads is vital to many businesses in today’s market. Every company and strategy is different but there are infinite ways to make social media work for your business. Contact us today to discuss your marketing strategy options!
