Marketing Strategy Overview
Increasing social media engagement to drive brand exposure and real estate referral leads
The We Fund You team was switching brokerages and launching a brand new company brand. The goal of creating this independent brand was to maintain more sustainable brand equity with San Diego Realtors. As a mortgage lender, their team relies heavily on referrals from real estate agents in the San Diego market. They needed to drive awareness of their new brand and services.
Marketing solution
The main marketing strategy focused on increasing brand awareness with San Diego realtors by creating an engaging Instagram content strategy, and hosting free monthly lunch and learn events. To compliment these top-of-funnel marketing strategies, we designed secondary marketing content to further connect with our primary audience and provide value.
Inside our real estate marketing strategy for Instagram
Knowing that there is a strong audience of San Diego Realtors on Instagram, we optimized our content strategy for Instagram reels. We landed on a format that leaned into the unique expertise mortgage lenders can provide to local agents and their buyers.
Secondary Marketing conversion channels
To drive conversions we created special promotions that provided more in-depth value to our marketing audience. We promoted these efforts through social media and with robust email marketing campaigns
- Free monthly lunch and learns
- Custom-designed eBooks
- Video content partnerships
Marketing Results
We quickly saw a notable increase in social media engagement on Instagram. This, combined with our email marketing strategy has helped drive engagement with all our marketing channels.
We also provided ad-hoc video content creation, graphic design, and marketing consulting that has increased internal buy in of all our marketing efforts.
Contact a Trusted San Diego Marketing Agency
Harnessing social media to drive leads is vital to many businesses in today’s market. Every company and strategy is different but there are infinite ways to make social media work for your business. Contact us today to discuss your marketing strategy options!
